An electronic shelf label is a type of label used in the retail industry and designed to display product prices, stock information, promotions and other relevant information. These labels are usually placed on a shelf and electronically display information associated with the product. Electronic shelf labels offer a number of advantages over traditional paper labels.
Electronic shelf labels are digital label systems used to display and manage product prices in retail environments. These labels usually show the prices of products on store shelves, and these prices can be managed remotely from a central control system.
Electronic shelf labels are a modern technology that offers a number of advantages in the retail industry. Here are some advantages of electronic shelf labels:
Quick and Easy Update: Electronic shelf labels provide the ability to quickly update product prices and information. There is no need for manual label changes, which saves time.
Accuracy and Inconsistency Prevention: Thanks to electronic tags, inconsistencies and errors in price tags are minimized in-store. This ensures accurate pricing information is provided to customers. Remote Management: Electronic shelf labels can be managed remotely by connecting to a central control system. This provides consolidated management for multiple stores or regions.
Fast Promotion and Discount Opportunities: Thanks to electronic labels, store owners can quickly display promotions, discounts and special offers on the labels. This provides flexibility in attracting customers and increasing sales.
Saves Time and Labor: Manual label changes and price updates can be time-consuming. Electronic shelf labels save labor by automating these processes.
Environmentally Friendly: Electronic labels offer a more environmentally friendly option than paper-based labels. They can contribute to sustainability efforts by reducing paper and ink usage.
Electronic shelf label installation is generally a very user-friendly and easy process.
Label Preparation: Electronic shelf labels usually come packaged and ready to use. The protective layers on the label are removed. Wireless Network Connection: Electronic shelf labels work with radio frequency. Thanks to a modem, it communicates with all tags within a diameter of 15 meters. The modem works connected to the company's network. Therefore, it is necessary to connect the modem to the store's wireless network.
Central Management System Connection: Electronic shelf labels can be managed remotely by connecting to a central control system. With this system, the integration and correct operation of the label is ensured.
Data and Price Update: It is important that the data (prices, product information, discounts) on electronic labels are properly updated. This is usually done through the central system.
Placement and Positioning: Labels must be placed properly and positioned correctly on the shelves. This allows customers to easily see the labels.
Testing and Checking: After the installation is completed, a test is performed to ensure that the electronic shelf labels are working correctly. Ensuring that prices are displayed correctly and updates are effective.